Weekender: Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions

Signup | Forward Weekender Sept.​ 23,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Up Conversions with Hyper-Personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized dynamic one across multiple channels. Learn more in this webinar.   Airbnb's marketing touts short-term rental benefits amid tighter local restrictions As New York City tightens the belt on short-term rentals, the disruptor company's global ad campaign touts its benefits over conventional hotels. Frito-Lay enrolls Megan Thee Stallion at Flamin' Hot University A campaign around a fictitious university — "FU" for short — includes online courses, merch and scholarship funds. Peet's Coffee brews large integrated campaign with Mischief By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors. TikTok looks past last-click as part of measurement suite expansion A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren't picked up by current models. How Chamberlain Coffee aims for broad appeal while catering to Gen Z Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase. Insights Into the 2023 Holiday Season Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know. Learn More From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources Best of What We're Reading The Wall Street Journal Rupert Murdoch to Step Down as Chair of Fox and News Corp After Seven-Decade Career Adweek Ad Buyers Dismiss Google’s Claim Of 5% Ad Price Hike, Stating It’s ‘Too Low’ MediaPost MRC Clarifies Nielsen/Amazon ‘TNF’ Ratings Decision, Says It Remains Unaccredited For Now TechCrunch YouTube Shorts to gain a generative AI feature called Dream Screen The Wall Street Journal Inside the Company Minting the Next Generation of Child Stars Digiday Amazon reveals updated smart devices and software powered by Alexa LLM Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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