Sept. 6 - Is Peloton’s latest brand refresh working? | Dove encourages armpit confidence for NYFW

Dove encourages women to embrace armpit confidence for NYFW; Oscar Mayer launches ‘Scramble Your Morning’ for new product debut; 6 campaigns that broke through the creative rut of H1 2023 View online | Signup | Forward

Daily Dive Sept.​ 6,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Drive Conversions with Influencer Marketing To compete in the eCommerce space, optimizing social media with influencer partnerships is essential. Learn why influencer marketing is crucial for brands and how to get started in this webinar.   Dear readers, If you can believe it, the holidays are right around the corner. As you begin prepping, be sure to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts about how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading, Jessica Deyo Editor, Marketing Dive Email Could Peloton’s brand refresh mark the start of its comeback? Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.  Dove encourages women to embrace armpit confidence for NYFW A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions. Oscar Mayer launches ‘Scramble Your Morning’ for new product debut The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home. From the archives 6 campaigns that broke through the creative rut of H1 2023 Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. Read more news From Our Library Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp View all resources What We’re Reading The New York Times In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google Deadline Roku To Lay Off 10% Of Staff & Launch “Strategic Review Of Content Portfolio” The Wall Street Journal Spotify’s $1 Billion Podcast Bet Turns Into a Serial Drama Suggest a story we should read Upcoming Events 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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