Sept. 13 - Dunkin’ blends Affleck, Ice Spice for fall push | How Champion shifted its brand from noun to verb

How Champion shifted its brand name from a noun to a verb with new campaign; Ford hires Toyota veteran as global CMO; Digital media forecast to lead U.S. ad industry growth in 2023; Molson Coors boosts its investment in Zoa Energy View online | Signup | Forward

Daily Dive Sept.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity. Q&A How Champion shifted its brand name from a noun to a verb with new campaign The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.” Ford hires Toyota veteran as global CMO Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.” Digital media forecast to lead U.S. ad industry growth in 2023 The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall. Molson Coors boosts its investment in Zoa Energy The increased funds will help the brand more than double its investment in marketing in 2024. Sponsored Content by Content Marketing Institute Content Marketing World | Sept 26-28 | Washington, D.C. Looking for new ideas to fuel your creativity and evolve your content strategy? Join us at Content Marketing World! Code DIVE100 saves $100. Register today. Read more news Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics View all resources What We’re Reading Digiday As the DOJ’s Google antitrust trial begins with opening arguments, here’s what you need to know Ad Age Reddit CMO on the community rebellion over its API policy—plus, how it is leaning into subreddit culture Adweek Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore? Suggest a story we should read Upcoming Events 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Influ2 Presenting at B2BRocks On Marketing’s Direct Impact On Revenue Press release from Influ2 Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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