Sept. 11 - DirecTV extends Travis Kelce tie-up as NFL calls foul | Boss gets football-ready on Roblox

Boss teams up with popular Roblox game for NFL integration; Marketers’ brand safety tactics may not be enough: Here’s what the numbers say; Meta to deprecate Facebook News tab in 3 European countries View online | Signup | Forward

Daily Dive Sept.​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’ The campaign extension comes as DirecTV faces flak from the NFL over recent ads featuring Kelce that the league believes are deceptive. Boss teams up with popular Roblox game for NFL integration The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are. Marketers’ brand safety tactics may not be enough: Here’s what the numbers say While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand. Meta to deprecate Facebook News tab in 3 European countries The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video. Sponsored Content by Content Marketing Institute Ready to Evolve Your Content Marketing? Discover tools, ideas, and inspiration at the largest content marketing event on the planet – Content Marketing World, Sept 26-28, in Washington, D.C. Learn more and register. Read more news Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind Webinar - on demand Unlocking Lower Funnel Results with Influencer Marketing Custom content for Quotient Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics View all resources What We’re Reading Ad Age Google ads leader on the YouTube kids ad debate and how brands can navigate it The Wall Street Journal J.M. Smucker to Buy Twinkies Maker Hostess for $4.6 Billion The New York Times Microsoft, Google and Antitrust: Similar Legal Theories in a Different Era Suggest a story we should read Upcoming Events 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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