Sept. 18 - How Airbnb’s marketing transcends rental restrictions | Peet’s Coffee brews integrated campaign

Peet’s Coffee brews large integrated campaign with Mischief; Why creator influence is primed to grow on heels of Hollywood strikes; Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad View online | Signup | Forward

Daily Dive Sept.​ 18,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Up Conversions with Hyper-Personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized dynamic one across multiple channels. Learn more in this webinar.   How Airbnb is using its marketing to transcend local rental restrictions As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels. Peet’s Coffee brews large integrated campaign with Mischief Hold the foam: Consumers’ love of simple, quality coffee sits at the center of what the brand says is its largest campaign to date. Why creator influence is primed to grow on heels of Hollywood strikes As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly. Column Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series. Read more news Insights Into the 2023 Holiday Season Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know. Learn More From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources What We’re Reading Ad Age How the auto workers strike will affect the ad industry The Wall Street Journal How Prime-Time TV Will Look Different This Fall Digiday Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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