Weekender: Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

Signup | Forward Weekender Sept.​ 2,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   Column Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants. PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay's, Starry, Mtn Dew and more. How Gap put a fresh spin on nostalgia for its fall campaign The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett. Buffalo Wild Wings bows CGI buffalo character as part of creative refresh A slate of ads starring a winged bison with an attitude represents the brand's first work from new creative agency of record Anomaly.  Coke transforms QR codes into art to drive OOH engagement The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. Chipotle takes Gen Z behind the scenes to recruit new employees The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation. From Our Library Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp View all resources Best of What We're Reading Ad Age Why advertisers aren’t moving to streaming TV as quickly as viewers The Wall Street Journal New Boozy Drinks Blur Lines Between Kid and Adult Beverages Digiday Anatomy of an ad tech outrage Ad Age NBCU names Mark Marshall as chairman of advertising and partnerships PYMNTS PepsiCo to Invest $175 Million in Instacart as Food Brands Digitize TechCrunch X to allow paid political ads, lifting Twitter’s earlier ban Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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