Sept. 8 - Burger King remixes viral Whopper jingle | Do brand safety tactics go far enough?

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say; Smirnoff flips a coin for free cocktails as NFL season kicks off; How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign; Carl’s Jr., Hardee’s parent appoints CMO, CFO View online | Signup | Forward

Daily Dive Sept.​ 8,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Drive Conversions with Influencer Marketing To compete in the eCommerce space, optimizing social media with influencer partnerships is essential. Learn why influencer marketing is crucial for brands and how to get started in this webinar.   Note from the editor These days, sustainability statements can play an important role in marketing – but marketers also risk verging into greenwashing. This week on Packaging Dive, a publication from the company that brings you Marketing Dive, we’re delving into the past, present and future of the U.S. government’s decades-long effort to guide marketers’ approach to environmental claims. Debates around “recyclable” and other environmental messaging have heated up since the Federal Trade Commission’s guidance, known as the Green Guides, was last updated in 2012. Now, the FTC is considering a new update with potential implications for future best practices and enforcement. To keep up with this evolving storyline or for more on packaging design, labeling trends and more, we invite you to subscribe to Packaging Dive’s daily newsletter. Thanks for reading, Maria Rachal Editor, Packaging Dive Email Burger King vies to extend viral Whopper jingle’s shelf life with remix The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs. Marketers’ brand safety tactics may not be enough: Here’s what the numbers say While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand. Smirnoff flips a coin for free cocktails as NFL season kicks off Along with a giveaway, the campaign features ads tailored to the marketer’s team partners that reference the sport’s myriad superstitions. Q&A How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. Carl’s Jr., Hardee’s parent appoints CMO, CFO CKE’s new execs join the company during an ongoing brand overhaul focused on renovations, technology advancements and streamlined operations. Read more news From Our Library Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp View all resources What We’re Reading The Wall Street Journal Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads Adweek Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs Ad Age Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year TechCrunch Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout Suggest a story we should read Company Announcements Press releases from companies in your industry. Trinity Hunt Partners Unveils Agital: The New Force in Digital Marketing Set to Disrupt the Marketing Industry Press release from Agital Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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