Sept. 1 - Marketing implications of J.C. Penney’s $1B turnaround plan | Tractor Beverage animates battle against industry monoliths

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation; Coke transforms QR codes into art to drive OOH engagement; DirecTV Stream plans social media takeover to score football fans View online | Signup | Forward

Daily Dive Sept.​ 1,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 5. In the meantime, get an inside view of Pepsi's 125th anniversary media blitz and learn how Gap put a fresh spin on nostalgia for its fall campaign. It's also a great time to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading, Chris Kelly Reporter, Marketing Dive Email How JCPenney is pivoting its brand as part of $1B company turnaround plan Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community. Column Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants. Coke transforms QR codes into art to drive OOH engagement The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. Exclusive DirecTV Stream plans social media takeover to score football fans The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook. Sponsored Content by Industry Dive 13 Winning Campaigns to Maximize Your Lead Generation Better resonate with your target, drive engagement, and fill your pipeline with MQLs. Get the playbook to see what worked to generate over 230,000 leads. Download Now Read more news From Our Library Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Ad Age Why advertisers aren’t moving to streaming TV as quickly as viewers The Wall Street Journal New Boozy Drinks Blur Lines Between Kid and Adult Beverages Digiday Anatomy of an ad tech outrage Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. Spotify Hires SMB Ad Lead and Launches Global SMB Partner Program Press release from Spotify Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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