Sept. 29 - Heinz jumps on Taylor Swift hype with new sauce | Hi-Chew targets Gen Z with a fruit-full world

Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind; Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day; Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership View online | Signup | Forward

Daily Dive Sept.​ 29,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Touch Encourages Consumers to Buy In an online world, digital overload makes it hard for brands to attract consumer attention. Learn how brands can drive desire, recall and spend with tactile experiences in this webinar.   Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment To capitalize on a viral moment around Taylor Swift’s visit to see Travis Kelce play football, the brand came up with a new sauce in less than 24 hours. Column Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun." Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program. Sponsored Content by Marketing Dive’s studioID How marketing teams can get AI-ready Leveraging AI requires a large investment, but it promises an equally large payout in customer engagement. Explore fundamentals for achieving AI-readiness and optimizing customer personalization in this playbook. Column Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram. Read more news Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio View all resources What We’re Reading Digiday With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost MediaPost Google Advertisers Withdraw Lawsuit Over ‘TrueView’ Metrics Fashion Dive Consumers plan to spend more on luxury: report Suggest a story we should read Upcoming Event 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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