Sept. 14 - Marketers get decisive about ‘untenable’ retail media landscape | Lysol debuts Air-aoke pop-up

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power; Vitaminwater sets up shop on Fortnite to promote zero-sugar products; How Champion shifted its brand name from a noun to a verb with new campaign View online | Signup | Forward

Daily Dive Sept.​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   ‘Consolidation or evaporation’: Marketers get decisive about retail media spending At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.” Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power As COVID-19 surges yet again, the Reckitt brand is promoting a new product that claims to kill 99.9% of airborne viruses on the droplets caused by singing. Vitaminwater sets up shop on Fortnite to promote zero-sugar products The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest.  Q&A How Champion shifted its brand name from a noun to a verb with new campaign The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.” Read more news Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics View all resources What We’re Reading Axios Nielsen names new CEO amid measurement drama Digiday Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season Ad Age Kraft Heinz hires Carat for US media, moving away from Starcom The Wall Street Journal As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Mail Blaze introduces AI content generation within their email marketing platform - an industry first Press release from Mail Blaze Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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