Sept. 28 - Lexus campaign targets ‘new modern family’ | Samuel Adams brews up scares for OctoberFest

Samuel Adams brews up scares for return of OctoberFest; Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership; Tazo taps Issa Rae to celebrate independent cafes; 57% of enterprise marketers use AI in email campaigns, survey says View online | Signup | Forward

Daily Dive Sept.​ 28,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Touch Encourages Consumers to Buy In an online world, digital overload makes it hard for brands to attract consumer attention. Learn how brands can drive desire, recall and spend with tactile experiences in this webinar.   Lexus aims to reach ‘new modern family’ with TX crossover rollout The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.  Samuel Adams brews up scares for return of OctoberFest As part of “Beer Fest, Fear Fest,” consumers are tasked with holding a full glass of beer through a series of jump scares. Column Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram. Sponsored Content by Marketing Dive’s studioID Leveraging AI to boost engagement Conversions depend on getting the right message to the right customer exactly when and where it matters. Discover how to shift your marketing mindset to offer optimization in this webinar. Tazo taps Issa Rae to celebrate independent cafes Participating cafes will receive financial and marketing support from the Unilever-owned tea brand. 57% of enterprise marketers use AI in email campaigns, survey says The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases. Read more news Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio View all resources What We’re Reading Bloomberg TikTok’s E-Commerce Ambitions Stall as Global Backlash Grows Financial Times Why Linda Yaccarino took on the wildest job in Silicon Valley Digiday As crypto winter ramps up, why some marketers aren’t feeling the cold Suggest a story we should read Upcoming Event 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Podchaser Launches Industry-First Predictive Language Modeling Press release from Podchaser Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip