Sept. 19 - Megan Thee Stallion enrolls at Flamin’ Hot University | TikTok looks past last-click attribution

TikTok looks past last-click as part of measurement suite expansion; How Airbnb is using its marketing to transcend local rental restrictions; Captain Morgan leads NFL fans on season-long scavenger hunt; How Chamberlain Coffee aims for broad appeal while catering to Gen Z View online | Signup | Forward

Daily Dive Sept.​ 19,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Up Conversions with Hyper-Personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized dynamic one across multiple channels. Learn more in this webinar.   Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds. TikTok looks past last-click as part of measurement suite expansion A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. How Airbnb is using its marketing to transcend local rental restrictions As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels. Sponsored Content by Content Marketing Institute Find Your People at Content Marketing World Join us Sept 26-28 in D.C. and connect with a community of content marketers eager to swap ideas that will spark new inspiration and keep your thinking fresh. Learn more. Captain Morgan leads NFL fans on season-long scavenger hunt The star-studded “Follow the Captain” effort has fans searching for clues in its advertisements over the course of the football season. How Chamberlain Coffee aims for broad appeal while catering to Gen Z The viral brand says traits like accessibility and sustainability are desired in beverages from consumers across generations. Read more news Insights Into the 2023 Holiday Season Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know. Learn More From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal Amazon Searches for Its Next Big Hit Quartz Can TikTok conquer the American shopper? Bloomberg Google Tweaks Ad Auctions to Hit Revenue Targets, Executive Says The Guardian Sir Martin Sorrell’s S4 Capital cuts 500 jobs as tech clients rein in ad spending Suggest a story we should read Upcoming Events 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Sarah Myles from McDonalds to Keynote PRNEWS’ Proving PR Performance on October 4 in NYC Press release from PRNEWS Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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