Weekender: Heineken combines PC with beer fridge in overture to hardcore gamers

Signup | Forward Weekender Sept.​ 9,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Drive Conversions with Influencer Marketing To compete in the eCommerce space, optimizing social media with influencer partnerships is essential. Learn why influencer marketing is crucial for brands and how to get started in this webinar.   Note from the editor If you can believe it, the holidays are right around the corner. As you begin prepping, be sure to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts about how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Heineken combines PC with beer fridge in overture to hardcore gamers A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Could Peloton's brand refresh mark the start of its comeback? Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.  Q&A How Lowe's is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. Bud Light kicks off college football season with robust campaign College campuses are also the focus of an expanded "Decide to Ride" responsible drinking campaign developed by AB InBev, Uber and MADD. Oscar Mayer launches 'Scramble Your Morning' for new product debut The campaign promotes the marketer's new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home. From Our Library Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp eBook 13 Winning Campaigns to Maximize Your Lead Generation Custom content for Industry Dive View all resources Best of What We're Reading The Wall Street Journal Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads Adweek Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs Ad Age Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year TechCrunch Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout TechCrunch Tubi sees impressive growth, with over 74M monthly active users The Wall Street Journal Meta’s New Ad Campaign Reminds People That VR Is Already Here Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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