Sept. 27 - Ritz-Carlton depicts self-enrichment for refresh | Blue Moon boosts mass appeal with new look

Blue Moon’s brand update boosts the craft beer’s mass appeal positioning; 57% of enterprise marketers use AI in email campaigns, survey says View online | Signup | Forward

Daily Dive Sept.​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successful Mobile Marketing Strategies Learn how marketers can gain insights from past high-performing campaigns and apply them to their holiday marketing plans in this webinar.   Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain. Blue Moon’s brand update boosts the craft beer’s mass appeal positioning New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign. 57% of enterprise marketers use AI in email campaigns, survey says The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases. Sponsored Content by Marketing Dive’s studioID How marketing teams can get AI-ready Leveraging AI requires a large investment, but it promises an equally large payout in customer engagement. Explore fundamentals for achieving AI-readiness and optimizing customer personalization in this playbook. Read more news Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Trendline How marketers are leveraging connected TV Supported by tvScientific View all resources What We’re Reading Retail Dive FTC, 17 states sue Amazon for ‘exploiting its monopoly power’ MediaPost YouTube To End Ad-Free ‘Premium Lite’ Subscription Tier Ad Age How Amazon Prime Video is pitching its new ad tier to brands Suggest a story we should read Upcoming Events 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Canvs AI Secures Funding to Operationalize Empathy for Insights & Experience Leaders Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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