Weekender: Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Signup | Forward Weekender Sept.​ 16,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   Note from the editor If you can believe it, the holidays are right around the corner. As you begin prepping, be sure to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts about how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Column Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series. Coca-Cola launches beverage created with the help of artificial intelligence Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers. Lunchables brings kids' imaginations to life for Grilled Cheesies debut Spots revolve around "kid-fueled daydreams" about what's happening in the microwave when heating the Kraft Heinz brand's new frozen product. Dunkin' taps Ben Affleck, Ice Spice to put a name to its new fall drink An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck's Artists Equity. Digital media forecast to lead U.S. ad industry growth in 2023 The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall. Q&A How Champion shifted its brand name from a noun to a verb with new campaign The brand's President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven "Champion What Moves You." Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics eBook 13 Winning Campaigns to Maximize Your Lead Generation Custom content for Industry Dive View all resources Best of What We're Reading Financial Times Meta mulls putting ads in WhatsApp as it seeks revenue boost Variety Disney Pushes Back on ABC Sale Reports, Says Company ‘Has Made No Decision’ Yet Ad Age VideoAmp laying off 10% of workforce in the latest measurement shakeup BioPharma Dive J&J to phase out Janssen name in corporate rebrand Axios Nielsen names new CEO amid measurement drama Digiday Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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