Sept. 21 - Adidas puts fresh foot forward with global campaign | Bacardí mixes up scares for Halloween

Bacardí mixes up scares in new Halloween campaign; Magna: Digital continues to lead ad spend growth; Ikea streamlines global brand marketing under IPG’s McCann View online | Signup | Forward

Daily Dive Sept.​ 21,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Up Conversions with Hyper-Personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized dynamic one across multiple channels. Learn more in this webinar.   Adidas puts fresh foot forward with global campaign honoring Trefoil icon A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand. Bacardí mixes up scares in new Halloween campaign New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements. Magna: Digital continues to lead ad spend growth The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions. Sponsored Content by ClearVoice Scale your content production without adding headcount Outsourcing your content production doesn’t have to be complicated. Check out our best practices learned from a decade of producing tens of thousands of pieces of content. Ikea streamlines global brand marketing under IPG’s McCann The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024. Read more news Insights Into the 2023 Holiday Season Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know. Learn More From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal Inside the Company Minting the Next Generation of Child Stars Digiday Amazon reveals updated smart devices and software powered by Alexa LLM Ad Age Inside ad agencies’ AI think tanks Suggest a story we should read Upcoming Event 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial Company Announcements Press releases from companies in your industry. Givsly Reduces Event Carbon Footprint By 45% YOY to Achieve Net Zero By 2026 Press release from Givsly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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