Sept. 20 - Green Giant taps Corn Kid for 1st national campaign in 7 years | NYX turns Gen Z stars into Universal Monsters

NYX turns Gen Z stars into Universal Monsters for Halloween campaign; Comscore, iSpot, VideoAmp picked for JIC’s next measurement move; Why creator influence is primed to grow on heels of Hollywood strikes; How Chamberlain Coffee aims for broad appeal while catering to Gen Z View online | Signup | Forward

Daily Dive Sept.​ 20,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Up Conversions with Hyper-Personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized dynamic one across multiple channels. Learn more in this webinar.   NOTE FROM THE EDITOR It’s finally here: our upcoming holiday season preview is tomorrow, Thursday, Sept. 21. Reserve your spot at this free virtual event and join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. We hope to see you tomorrow. Peter Adams Senior Reporter, Marketing Dive Twitter | Email Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers. NYX turns Gen Z stars into Universal Monsters for Halloween campaign The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.  Comscore, iSpot, VideoAmp picked for JIC’s next measurement move The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement. Sponsored Content by Content Marketing Institute Ready to Evolve Your Content Marketing? Discover tools, ideas, and inspiration at the largest content marketing event on the planet – Content Marketing World, Sept 26-28, in Washington, D.C. Learn more and register. Why creator influence is primed to grow on heels of Hollywood strikes As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly. How Chamberlain Coffee aims for broad appeal while catering to Gen Z The viral brand says traits like accessibility and sustainability are desired in beverages from consumers across generations. Read more news Insights Into the 2023 Holiday Season Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know. Learn More From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal ‘Million Dollar Listing’ Star Co-Founds Media Business About Real Estate CIO Dive Google Bard lands in Docs, Drive apps as generative AI adoption rolls on Adweek Live Sports Coming to Max Under Bleacher Report Banner Suggest a story we should read Upcoming Events 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip