Sept. 5 - Heineken builds PC beer fridge for gamers | AB InBev kicks off college football with Bud Light

Bud Light kicks off college football season with robust campaign; Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab; How JCPenney is pivoting its brand as part of $1B company turnaround plan; Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation View online | Signup | Forward

Daily Dive Sept.​ 5,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Drive Conversions with Influencer Marketing To compete in the eCommerce space, optimizing social media with influencer partnerships is essential. Learn why influencer marketing is crucial for brands and how to get started in this webinar.   Heineken combines PC with beer fridge in overture to hardcore gamers A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Bud Light kicks off college football season with robust campaign College campuses are also the focus of an expanded “Decide to Ride” responsible drinking campaign developed by AB InBev, Uber and MADD. UPDATED Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants. How JCPenney is pivoting its brand as part of $1B company turnaround plan Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community. Column Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants. Read more news From Our Library Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp View all resources What We’re Reading The Wall Street Journal YouTube Promotes NFL Sunday Ticket in Las Vegas Sphere’s First Paid Ad Social Media Today X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers MediaPost Burger King Advertising Suit Proceeds Ad Age YouTube data and partner sites need more scrutiny, MRC says Suggest a story we should read Upcoming Events 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip