Weekender: Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

Signup | Forward Weekender Sept.​ 30,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Touch Encourages Consumers to Buy In an online world, digital overload makes it hard for brands to attract consumer attention. Learn how brands can drive desire, recall and spend with tactile experiences in this webinar.   Column Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun." Heinz jumps on Taylor Swift's 'seemingly ranch' moment with new condiment To capitalize on a viral moment around the singer's visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours. Peet's Coffee plans 'Disloyalty Program' for National Coffee Day The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin' in an attempt to bolster its own loyalty program. Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad A communications platform crafted with BBH USA markets the toy brand as more than fun and as a catalyst to help kids build resiliency. Ritz-Carlton artfully depicts guests' self-enrichment journeys in brand refresh Developed with longtime agency partner Team One, "Leave Better" pushes against hotel ad tropes and follows the chain's wide-ranging digital overhaul. Fruit of the Loom's fruit mascots return to refresh brand's TikTok strategy The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters' TV heyday. Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio View all resources Best of What We're Reading Digiday With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost MediaPost Google Advertisers Withdraw Lawsuit Over ‘TrueView’ Metrics Fashion Dive Consumers plan to spend more on luxury: report Bloomberg TikTok’s E-Commerce Ambitions Stall as Global Backlash Grows Financial Times Why Linda Yaccarino took on the wildest job in Silicon Valley Digiday As crypto winter ramps up, why some marketers aren’t feeling the cold Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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