Sept. 26 - Grubhub expands Snoop Dogg success to US | Fruit of the Loom resurrects brand mascots

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy; ISpot.tv earns first-ever MRC accreditation as measurement battle heats up; Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII View online | Signup | Forward

Daily Dive Sept.​ 26,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successful Mobile Marketing Strategies Learn how marketers can gain insights from past high-performing campaigns and apply them to their holiday marketing plans in this webinar.   Grubhub expands Snoop Dogg-starring effort on tail of international success Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere. Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday. ISpot.tv earns first-ever MRC accreditation as measurement battle heats up The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation. Sponsored Content by Marketing Dive’s studioID Increasing engagement through personalization To remain competitive, today’s marketers must evolve from a static marketing funnel to a highly personalized, relevant, dynamic one across multiple channels. Learn how to maximize engagement using data in this webinar. Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies. Read more news Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Trendline How marketers are leveraging connected TV Supported by tvScientific View all resources What We’re Reading CNBC Meta’s Threads struggles to grow amid rivalry with Elon Musk’s X, ranking ahead of only Tumblr Axios Exclusive: Streamers launch first official trade group The Wall Street Journal As Its U.S. Shop Opens, TikTok’s Chinese Merchants Struggle to Sell Their Mops and Soap Dispensers Deadline SAG-AFTRA Members Vote Overwhelmingly To Authorize Strike Against Video Game Industry Suggest a story we should read Upcoming Events 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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