Sept. 15 - Walmart Connect bows Sponsored Video ads | Samsung unleashes interns on new tablet

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad; American Eagle bets on QR codes for OMJeans NYC takeover; ‘Consolidation or evaporation’: Marketers get decisive about retail media spending; TikTok Shop launches in US View online | Signup | Forward

Daily Dive Sept.​ 15,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   NOTE FROM THE EDITOR As the end of the year quickly approaches, be sure to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading, Chris Kelly Reporter, Marketing Dive Email Walmart Connect bows Sponsored Video ads to drive holiday inspiration The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season. Column Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series. American Eagle bets on QR codes for OMJeans NYC takeover A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z. ‘Consolidation or evaporation’: Marketers get decisive about retail media spending At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.” TikTok Shop launches in US Brands, merchants and creators can sell products directly through shoppable videos and livestream features. Sponsored Content by Content Marketing Institute 150+ Sessions of Content Marketing Expertise Content strategy. Storytelling. Analytics & data. At Content Marketing World, you’ll find expert advice and fresh inspiration on these topics (and much more!). Explore the agenda. Read more news Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics View all resources What We’re Reading Financial Times Meta mulls putting ads in WhatsApp as it seeks revenue boost Variety Disney Pushes Back on ABC Sale Reports, Says Company ‘Has Made No Decision’ Yet Ad Age VideoAmp laying off 10% of workforce in the latest measurement shakeup BioPharma Dive J&J to phase out Janssen name in corporate rebrand Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds Press release from Snowflake Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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