Sept. 25 - Mattel’s Hot Wheels ignites ‘challenger spirit’ | Pinterest focuses on possibility in global ad push

Pinterest focuses on possibility in new global ad push; Allegra incorporates air-quality data into new mobile mapping app; Panera loyalty members can pre-program meals on app, order with swipe; Brand interactions evolve on social media: Here’s what the numbers say View online | Signup | Forward

Daily Dive Sept.​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successful Mobile Marketing Strategies Learn how marketers can gain insights from past high-performing campaigns and apply them to their holiday marketing plans in this webinar.   Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad A communications platform crafted with BBH USA markets the toy brand as more than fun and as a catalyst to help kids build resiliency. Pinterest focuses on possibility in new global ad push New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London. Allegra incorporates air-quality data into new mobile mapping app The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps. Panera loyalty members can pre-program meals on app, order with swipe To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.” Brand interactions evolve on social media: Here’s what the numbers say If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report. Read more news Featured Resources Sponsored Content by Khoros Elevate your brand with our insights and strategy [Guide] What’s driving brand loyalty? [Ebook] The power of social proof for your sales [Report] Building the case for an online community From Our Library Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Trendline How marketers are leveraging connected TV Supported by tvScientific View all resources What We’re Reading Variety Deal! WGA, AMPTP Reach Historic Contract Agreement to End 146-Day Writers Strike: ‘This Deal Is Exceptional’ Billboard Usher to Headline 2024 Apple Music Super Bowl Halftime Show TechCrunch Amazon to invest up to $4 billion in AI startup Anthropic The Wall Street Journal Marketers Maintain Focus on Diversity Despite Outside Pressures Suggest a story we should read Upcoming Events 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. in4mation insights launches Optimetry Press release from in4mation insights Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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