Weekender: NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

Signup | Forward Weekender May​ 13,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   NBCUniversal's Linda Yaccarino resigns, named Twitter CEO A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal's presentation scheduled for May 15. Column Campaign Trail: Squarespace showcases how it makes anything possible In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its "Everything to Sell Anything" slogan. Minute Maid's first global campaign supports new unified visual identity The Coca-Cola juice line's "Filled with Life" campaign looks to combat consumers' "autopilot moments" while showcasing its first global brand design. MARKETING DIVE TRENDLINE Inside marketing's fastest-growing channel Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Learn how to navigate retail media as the channel continues to mature and command a larger share of budgets in this Trendline. Alcohol purchasing trends are changing — here's what the numbers say As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options. Oatly challenges Big Dairy over climate impact with free advertising offer Two-page ads in several major newspapers touted the brand's carbon footprint on one page with the other left "reserved" for willing participants. Q&A Dunkin's CMO on bringing the brand's vision into focus — and those buzzy Ben Affleck ads Jill McVicar Nelson detailed a "fewer, bigger, better" ethos that is helping to balance brand and performance marketing at a transitional point for QSRs. Google starts testing generative AI in search, ads included Ad placements will come with a "Sponsored" label similar to conventional search as the AI arms race kicks into high gear. What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc View all resources Best of What We're Reading Variety Disney+ Sheds 4 Million Subscribers in Second Straight Quarterly Drop, Streaming Losses Narrow by 26% Ad Age Netflix’s upfront retreat isn’t deterring TV networks The Wall Street Journal News Corp Revenue Slips Amid Challenging Ad Market The Wall Street Journal Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers Ad Age Procter & Gamble’s top media executive is stepping down Hotel Dive Hilton launches large-scale brand campaign to attract talent Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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