May 11 - Google search tests generative AI, including ads | Inside Propel’s tie-up with Michael B. Jordan

Inside Propel’s first brand campaign with Michael B. Jordan; Roblox grows revenue, users despite flagging metaverse buzz; Amazon pursues in-game shopping with Amazon Anywhere; Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads View online | Signup | Forward

Daily Dive May​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   Google starts testing generative AI in search, ads included Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear. Inside Propel’s first brand campaign with Michael B. Jordan PepsiCo's Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation. Earnings Roblox grows revenue, users despite flagging metaverse buzz The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million. Sponsored Content by Marketing Dive’s studioID A cookie-less way to create personalized experiences Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in this webinar. Amazon pursues in-game shopping with Amazon Anywhere Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment. Q&A Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs. Opinion Why a shifting marketing landscape requires a people-first mindset Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. Read more news What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers Ad Age Procter & Gamble’s top media executive is stepping down Hotel Dive Hilton launches large-scale brand campaign to attract talent Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. CallPage Launches New Product to Boost Website Conversion Rates and Enhance Customer Engagement Press release from CallPage Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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