May 24 - Google’s plans for improving paid search with generative AI | Peloton repositions amid revenue plunge

Peloton’s latest brand revamp arrives as revenue drops 22%; Walmart Connect enlists creative partners to help brands craft better ads; Report: As CTV commands advertiser interest, fraud grows nearly 70%; Pitching new business is busted for agencies and brands. Can it be fixed? View online | Signup | Forward

Daily Dive May​ 24,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   Inside Google’s plans for improving paid search with generative AI More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live. Peloton’s latest brand revamp arrives as revenue drops 22% The company is attempting to reposition itself from an in-home exercise brand to one for fitness enthusiasts of all levels no matter their location.  Walmart Connect enlists creative partners to help brands craft better ads Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter. Sponsored Content by Marketing Dive’s studioID Why top marketers are prioritizing connected work Technology can make your marketing team’s work easier—but only if it’s effectively connected. Learn how connected work can automate workflows and help your team better deliver on its objectives in this webinar. Report: As CTV commands advertiser interest, fraud grows nearly 70% A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify. Pitching new business is busted for agencies and brands. Can it be fixed? Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Social Media Could Pose ‘Profound Risk of Harm’ to Young People’s Mental Health, Surgeon General Warns Variety Jeffrey Katzenberg on Quibi’s Spectacular Rise and Fall: ‘I’m Proud to Own the Failure’ The Associated Press Target pulls some LGBTQ+ merchandise from stores ahead of June Pride month after threats to workers Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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