May 8 - Microsoft rolls out chat ads API | Oatly challenges Big Dairy to fess up

Oatly challenges Big Dairy over climate impact with free advertising offer; Alcohol purchasing trends are changing — here’s what the numbers say; Inside Chipotle’s record-breaking Twitter promotion View online | Signup | Forward

Daily Dive May​ 8,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   Microsoft rolls out new chat ads API as part of AI blitz Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences. Oatly challenges Big Dairy over climate impact with free advertising offer Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants. Alcohol purchasing trends are changing — here’s what the numbers say As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options. Sponsored Content by Shuttlerock Webinar: How to build effective video ads for Instagram Reels using AI All you need to know about Reels: Best practices, creative trends, how to build on a budget and the game-changing potential of AI. Register for the webinar on May 10. Inside Chipotle’s record-breaking Twitter promotion A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media. Read more news What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading MediaPost Lawmakers Reintroduce Bill To Restrict Data Collection From Teens Retail Dive Sephora taps PepsiCo exec as chief marketing officer Ad Age Paramount has ‘no intention of going back’ to TV upfront week Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. How Do "Free" Mobile Games Make Money? Press release from SuperScale Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip