May 19 - Mercedes-Benz names new CMO | Where consumers stand on generative AI

As tech firms embrace AI, consumers remain wary — here’s what the numbers say; Netflix boosts ad-supported tier with new product, measurement options; L.L. Bean ditched social media for May — here’s how it’s going so far; Pepsi presses play on summer with Bad Bunny, Apple Music View online | Signup | Forward

Daily Dive May​ 19,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Mercedes-Benz names new CMO as auto transformation race heats up Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service. As tech firms embrace AI, consumers remain wary — here’s what the numbers say Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research. Netflix boosts ad-supported tier with new product, measurement options The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year. Sponsored Content by Vericast Transform omnichannel from buzzword to marketing success: 5 steps Cutting marketing budgets puts sales, brand awareness and loyalty at risk. Learn how to build a strong full-funnel campaign during economic downturns with omnichannel marketing. Download the guide. L.L. Bean ditched social media for May — here’s how it’s going so far For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same. Pepsi presses play on summer with Bad Bunny, Apple Music CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music. At Brandcast, YouTube weds power of NFL to creators like MrBeast Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Register Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading CNBC Meta pulls the curtain back on its A.I. chips for the first time The Wall Street Journal ESPN Plans to Stream Flagship Channel, Eyeing Cable TV’s Demise Bloomberg Pokemon Go Creator Niantic Suffers Metaverse Woes Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. LOCALACT Launches Integration with Apple Business Connect Press release from LOCALACT Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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