May 17 - Oscar Mayer rebrands Wienermobile | H&M turns Roblox upside down with ‘Stranger Things’

H&M brings ‘Stranger Things’ to Roblox for summer clothing experience; AB InBev’s Kona beer surfs into summer with new name, brand refresh; Focus Brands hires Jimmy John’s vet as Jamba chief brand officer View online | Signup | Forward

Daily Dive May​ 17,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Oscar Mayer rebrands Wienermobile for first time since 1936 A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season. H&M brings ‘Stranger Things’ to Roblox for summer clothing experience The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit. AB InBev’s Kona beer surfs into summer with new name, brand refresh “Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing. Sponsored Content by MARKETING DIVE TRENDLINE The latest in experiential retail Retailers have been experimenting with various store formats to stay competitive, with digital-first brands opening physical locations and Amazon backing away from some of its earlier store tests. Learn more in this Trendline. Focus Brands hires Jimmy John’s vet as Jamba chief brand officer Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.  Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Register Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce View all resources What We’re Reading CIO Dive OpenAI CEO asks Congress for AI regulation and a new agency TechCrunch Elon Musk says Tesla will ‘try a little advertising’ Bloomberg Facebook and Instagram Aren’t Refunding Small Businesses Fast Enough After Ad Glitch Digiday Why Black creators say relationships with platforms remain strained Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. Michael Dobson Appointed Global Chief Digital officer and EVP Digital, Active International Press release from Active International Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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