May 26 - How Cashmere blends data, culture to win clients | Inside Don Julio’s pink-hued disco world

Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation; Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs; In massive executive shuffle, Nike names new Jordan president View online | Signup | Forward

Daily Dive May​ 26,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday, May 29, in recognition of Memorial Day. We’ll be back in your inbox on Tuesday. In the meantime, take a look inside Google’s plans for improving paid search with generative AI and dig into research on what consumers think about the buzzy tech. As always, thanks for reading. Chris Kelly Reporter, Email Exclusive How Cashmere’s blend of culture and data is winning clients Recent AOR appointments from Marriott and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging. Column Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product. Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform. Sponsored Content by Vericast Transform omnichannel from buzzword to marketing success: 5 steps Cutting marketing budgets puts sales, brand awareness and loyalty at risk. Learn how to build a strong full-funnel campaign during economic downturns with omnichannel marketing. Download the guide. In massive executive shuffle, Nike names new Jordan president Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.” Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx View all resources What We’re Reading The Wall Street Journal Inside Disney and Comcast’s Fight Over the Future of Hulu Adweek Fox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers Digiday As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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