May 30 - Unilever’s top marketer departs | WPP’s expansive new generative AI content engine

WPP shakes up creative process with AI-powered content engine; How Cashmere’s blend of culture and data is winning clients; Invisalign rejects the hassle of braces for creator-led social media push; Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says View online | Signup | Forward

Daily Dive May​ 30,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Reputation Take Part: National Review Day Awaits! National Leave a Review Day celebrates the impact of customer reviews on businesses. Discover how feedback shapes success. Learn more.   Unilever’s chief digital and commercial officer Conny Braams departs The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020. WPP shakes up creative process with AI-powered content engine Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.  UPDATED How Cashmere’s blend of culture and data is winning clients Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging. Invisalign rejects the hassle of braces for creator-led social media push “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy. Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy. Column Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product. Read more news Inside the Rise of Retail Media Networks Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Explore how chains like Marriott and Lowe’s are taking advantage of this growth in this Trendline. Access Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory View all resources What We’re Reading The New York Times A.I. Poses ‘Risk of Extinction,’ Industry Leaders Warn MediaPost U.S. Ad Index Falls For 10th Consecutive Month In April Digiday Two years in, Bose’s first CMO outlines his plan for the brand Ad Age How Disney and YouTube are experimenting with AI in video advertising Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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