May 15 - Measurement battles ramp up | Coors Banquet celebrates 150-year legacy

Coors Banquet celebrates legacy by helping entrepreneurs start their own; NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO; Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up; Campaign Trail: Squarespace showcases how it makes anything possible View online | Signup | Forward

Daily Dive May​ 15,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Deep Dive Mythbusting the JIC, weaponizing the MRC: What’s up with measurement? Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role. Coors Banquet celebrates legacy by helping entrepreneurs start their own The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado. UPDATED NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15. MARKETING DIVE TRENDLINE 5 ways Target is pushing customer-driven innovations As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Learn how top retailers are introducing new formats in this Trendline. Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.” Column Campaign Trail: Squarespace showcases how it makes anything possible In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan. Meta bets its advertising scale can differentiate new generative AI tools DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July. Read more news From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce View all resources What We’re Reading Variety TV News Faces Resistance From Advertisers in Upfront Market Adweek Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront AdExchanger This Company Will Give You A Free TV In Exchange For Your Data The Wall Street Journal Vice Media to Sell Itself as It Files for Bankruptcy Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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