Weekender: Google will deprecate cookies for 1% of users in Q1 2024

Signup | Forward Weekender May​ 20,​ 2023 | A roundup of this week’s most read stories

TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Google will deprecate cookies for 1% of users in Q1 2024 The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies. Oscar Mayer rebrands Wienermobile for first time since 1936 A name change to the Frankmobile promotes the brand's reformulated all-beef franks ahead of summer cookout season. Taco Bell seeks to liberate 'Taco Tuesday,' a phrase trademarked by rivals Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign. L.L. Bean ditched social media for May — here's how it's going so far For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same. Pepsi presses play on summer with Bad Bunny, Apple Music CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music. Nike faces lawsuit over greenwashing claims A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don't, and that some of the recycled materials themselves are environmentally harmful. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Mythbusting the JIC, weaponizing the MRC: What's up with measurement? Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role. 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Register Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources Best of What We're Reading CNBC Meta pulls the curtain back on its A.I. chips for the first time The Wall Street Journal ESPN Plans to Stream Flagship Channel, Eyeing Cable TV’s Demise Bloomberg Pokemon Go Creator Niantic Suffers Metaverse Woes The Wall Street Journal TikTok Ban Signed in Montana, Paving Way for First Amendment Legal Battle WWD Writers Strike Takes Center Stage at Upfront Presentations Hotel Dive Marriott promotes Brian Povinelli to SVP, global head of marketing and brand Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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