Weekender: How Cashmere’s blend of culture and data is winning clients

Signup | Forward Weekender May​ 27,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   How Cashmere's blend of culture and data is winning clients Recent AOR appointments from Marriott Bonvoy and Dave & Buster's demonstrate how the agency's approach is resonating at a fraught time for brand messaging. 71% of CMOs lack the budget needed to execute marketing strategy in 2023 Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line. Walmart ad biz growth continues to outpace rivals The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms. Kraft Singles refreshes brand with bold colors, easier-to-open packaging The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation.  Inside Google's plans for improving paid search with generative AI More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year's Google Marketing Live. Sponsored Content by Industry Dive Exclusive Audience Data for Marketers 14M+ decision-makers, 16K articles, 7K keywords — analyzed. Take a deep dive into engagement data from 28 distinct industries to uncover what your audience cares about most. Build marketing campaigns to match with advice from seasoned strategists. Access your industry’s snapshot. McDonald's spotlights Black Girls Surf to promote 'Little Mermaid' tie-up The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx View all resources Best of What We're Reading The Wall Street Journal Inside Disney and Comcast’s Fight Over the Future of Hulu Adweek Fox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers Digiday As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence The Wall Street Journal Shareholder Activists Drag Companies Into U.S. Culture Wars Adweek Marketers Lukewarm on Meta’s Twitter Clone App The New York Times Driver’s Licenses, Addresses, Photos: Inside How TikTok Shares User Data Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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