May 2 - Amazon enhances football streaming ads | Nielsen’s Super Bowl LVII fumble

Nielsen miscounted Super Bowl LVII viewership; YouTube embellishes Shorts ads as monetization struggles endure; Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’; IPG revenue slides on weakness in tech sector, digital specialists View online | Signup | Forward

Daily Dive May​ 2,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies CMOs are experimenting with how to engage online consumers while not running afoul of privacy concerns. Learn which strategies are demonstrating the most return in this Trendline.   Amazon brings greater precision, interactivity to football streaming ads “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. Nielsen miscounted Super Bowl LVII viewership On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history. YouTube embellishes Shorts ads as monetization struggles endure New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds. Sponsored Content by Ziflow Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future. Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh. Earnings IPG revenue slides on weakness in tech sector, digital specialists Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated. Read more news How Marketing Leaders are Managing Connected Work Discover how marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Ad Age TikTok de-influencer trend—how Gen Z can still be reached by marketers Bloomberg Snap Hires Former Meta Execs to Bolster Ad Business MediaPost Hollywood Writers Now On Strike: Expect Picketers At Upfronts Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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