May 3 - Papa Johns appoints new chief marketer | Shorter CMO tenure met with upsides

CMOs face even shorter tenures but some move on to bigger roles; Resy ‘drops’ exclusive reservations in new campaign; WPP CEO praises AI, GroupM success in positive Q1 results; Amazon brings greater precision, interactivity to football streaming ads View online | Signup | Forward

Daily Dive May​ 3,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies CMOs are experimenting with how to engage online consumers while not running afoul of privacy concerns. Learn which strategies are demonstrating the most return in this Trendline.   Papa Johns taps fast casual veteran as CMO Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach. CMOs face even shorter tenures but some move on to bigger roles The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers. Resy ‘drops’ exclusive reservations in new campaign “Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. Earnings WPP CEO praises AI, GroupM success in positive Q1 results The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year. Amazon brings greater precision, interactivity to football streaming ads “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. Read more news How Marketing Leaders are Managing Connected Work Discover how marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash Digiday Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’ Ad Age How Influencer Marketing is Embracing Affiliate Marketing Tactics Bloomberg Airbnb Revamps Site to Ease Tensions Between Guests, Hosts Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. LOCALACT Launches Refreshed Brand Identity & Enhanced Core Offering to Help Multi-Unit Brands & Franchise Systems Optimize Local Marketing Press release from LOCALACT Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report Press release from Alchemer Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program Press release from Sway Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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