May 22 - Walmart’s ad business grows over 30% | Meta tests new promotional ads format

Meta makes it easier to apply deals in-feed for Facebook; L.L. Bean ditched social media for May — here’s how it’s going so far; Ads represent more than two-thirds of $500B mobile app economy, report finds; As tech firms embrace AI, consumers remain wary — here’s what the numbers say View online | Signup | Forward

Daily Dive May​ 22,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   Earnings Walmart ad biz growth continues to outpace rivals The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms. Meta makes it easier to apply deals in-feed for Facebook The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends. L.L. Bean ditched social media for May — here’s how it’s going so far For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same. Sponsored Content by Marketing Dive’s studioID Why marketers are prioritizing connected work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to use connected work to create a better experience for customers and employees in this webinar. Ads represent more than two-thirds of $500B mobile app economy, report finds Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures. As tech firms embrace AI, consumers remain wary — here’s what the numbers say Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Futurism BuzzFeed Says AI Will “Replace the Majority of Static Content” The Wall Street Journal Meta Fined $1.3 Billion Over Data Transfers to U.S. Social Media Today Meta’s Twitter Competitor App Is Set to be Launched Some Time Next Month Digiday FaZe Clan to lay off 40% of staff amid economic struggles Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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