May 25 - McDonald’s rides inclusivity wave with ‘Little Mermaid’ | Smoothie King pens romance novel with ChatGPT

Smoothie King pens paperback romance novel with aid of ChatGPT; Chipotle gears up for a fight with Street Fighter 6 activation; Kroger brings digital smart screens to 500 locations; Inside Google’s plans for improving paid search with generative AI View online | Signup | Forward

Daily Dive May​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias. Smoothie King pens paperback romance novel with aid of ChatGPT The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app. Chipotle gears up for a fight with Street Fighter 6 activation The fast casual chain is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch. Kroger brings digital smart screens to 500 locations The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.  Inside Google’s plans for improving paid search with generative AI More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live. Sponsored Content by Industry Dive Your Target Audience, in Focus. Create marketing your target audience will love. Access exclusive engagement data from 14+ million decision-makers across 28 industries with studioID’s Audience Snapshots 2023. Access your industry’s snapshot. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Shareholder Activists Drag Companies Into U.S. Culture Wars Adweek Marketers Lukewarm on Meta’s Twitter Clone App The New York Times Driver’s Licenses, Addresses, Photos: Inside How TikTok Shares User Data TechCrunch Meta conducts yet another round of layoffs Suggest a story we should read Company Announcements Press releases from companies in your industry. New Research from Acast Reveals 87% of US Podcast Marketers See More Than Double Their Return on Investment for Every Dollar Spent on Podcast Advertising Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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