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CPG marketing has remained robust even as economic pressures persist in 2023. With revenues up, brands have invested more in media to preserve loyalty in the face of price hikes while also hashing out messaging strategies for a post-pandemic landscape. | Access this Trendline for highlights including: | - How marketing powerhouses P&G and Coca-Cola leverage AI
- Why Kind keeps it simple in latest wellness-focused marketing play
- Pepsi embraces maximalism for first visual overhaul in 14 years
| | This Trendline is independently produced by our journalists. The support of our sponsors makes this journalism possible. Want to learn about sponsorship opportunities? Contact us directly at advertising@industrydive.com. | | | |
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