May 16 - Taco Bell seeks to liberate ‘Taco Tuesday’ | NYX celebrates LGBTQIA+ gamers on Roblox, Twitch

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign; Nike faces lawsuit over greenwashing claims; IAB: Podcasting ad revenue growth outpaces total digital market; Mythbusting the JIC, weaponizing the MRC: What’s up with measurement? View online | Signup | Forward

Daily Dive May​ 16,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Taco Bell seeks to liberate ‘Taco Tuesday,’ a phrase trademarked by rivals Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign. NYX celebrates LGBTQIA+ gaming communities in new Pride campaign The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch. Nike faces lawsuit over greenwashing claims A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful. IAB: Podcasting ad revenue growth outpaces total digital market Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion. Deep Dive Mythbusting the JIC, weaponizing the MRC: What’s up with measurement? Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Register Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal Verizon Chief Marketing Officer Diego Scotti Stepping Down After Eight Years Ad Age Peacock lands first paid-streaming NFL playoff game The Guardian Greenwashing era is over, say ad agencies, as regulators get tough Digiday Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. [INVNT GROUP]™ achieves record global growth, accelerating history-making brand campaigns, strategic partnerships, and humanitarian work. Press release from INVNT GROUP Acast launches ‘Pod Power-up’ campaign for Small Business Month Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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