May 23 - Squeezed CMOs ‘do more with less’ | Kraft Singles gets a brand refresh

Kraft Singles refreshes brand with bold colors, easier-to-open packaging; Pitching new business is busted for agencies and brands. Can it be fixed?; LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’; BMW applies sustainability to messaging and media buy View online | Signup | Forward

Daily Dive May​ 23,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Marketers Manage Connected Work How are marketing execs streamlining their operations for better efficiency? Learn about the strategies these leaders use to manage workloads and where more resources are needed in this research report.   71% of CMOs lack the budget needed to execute marketing strategy in 2023 Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line. Kraft Singles refreshes brand with bold colors, easier-to-open packaging The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation.  Pitching new business is busted for agencies and brands. Can it be fixed? Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester. MARKETING DIVE TRENDLINE Inside the latest data marketing strategies In recent years, the data landscape has faced significant upheaval. Explore how brands and other stakeholders are experimenting with ways to engage online consumers while not running afoul of privacy concerns in this Trendline. UPDATED LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’ The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase. BMW applies sustainability to messaging and media buy The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading TechCrunch Following UK antitrust order, Meta sells Giphy to Shutterstock for $53M after buying it for $400M Food Dive AB InBev to discontinue Babe wine and Hiball energy brands CNBC TikTok sues Montana to reverse state’s ban of the app The Hollywood Reporter SiriusXM CEO Calls Audio Ad Sales Market “Tough” Digiday DoorDash ups digital OOH marketing spend to boost recruitment Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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