May 18 - First taste of Google’s cookie deprecation coming soon | Pepsi partners with Apple Music, Bad Bunny

Pepsi presses play on summer with Bad Bunny, Apple Music; At Brandcast, YouTube weds power of NFL to creators like MrBeast; WBD unveils robust advertising options for Max ahead of May 23 launch; Boycott narrows Bud Light’s lead in the premium beer category View online | Signup | Forward

Daily Dive May​ 18,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Coca-Cola is Leveraging Marketing AI Poor online experiences have become deal breakers for consumers. Explore how top marketers at P&G and Coca-Cola are utilizing AI in their marketing strategies in this Trendline.   Google will deprecate cookies for 1% of users in Q1 2024 The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies. Pepsi presses play on summer with Bad Bunny, Apple Music CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music. At Brandcast, YouTube weds power of NFL to creators like MrBeast Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds. Sponsored Content by FedEx Office Reduce stress when managing your printed marketing materials Learn what you can do today to make it faster, easier, and less stressful to get your printed materials out the door and in front of your customers. Click here to read more. WBD unveils robust advertising options for Max ahead of May 23 launch The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction. Boycott narrows Bud Light’s lead in the premium beer category Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulvaney. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Register Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading The Wall Street Journal TikTok Ban Signed in Montana, Paving Way for First Amendment Legal Battle WWD Writers Strike Takes Center Stage at Upfront Presentations Hotel Dive Marriott promotes Brian Povinelli to SVP, global head of marketing and brand Ad Age Netflix picks EDO for outcomes measurement Suggest a story we should read Upcoming Events 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Company Announcements Press releases from companies in your industry. Codelia: the first all-in-one content platform Press release from Codelia Holder Brings Marketing Automation to Web3 with Launch of Automation Builder Press release from Holder YouTube, Netflix and Amazon are Gen Z’s Top Brands in 2023, New Research From Rival Group Finds Press release from Rival Group (Reach3 Insights & Rival Technologies) Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip