May 10 - Dunkin’s CMO on transforming the brand | Digital dominates the upfronts

Digital media to claim over half of upfronts spending, forecast says; Miller High Life, Planters nod to dive bars and ballparks in co-branded push; Why WPP fast-forwarded its position on sonic branding; ANA: In-house agency trend continues to gain steam View online | Signup | Forward

Daily Dive May​ 10,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   Q&A Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs. Digital media to claim over half of upfronts spending, forecast says Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change. Miller High Life, Planters nod to dive bars and ballparks in co-branded push The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise. Sponsored Content by Marketing Dive’s studioID How to boost ROI on marketing promotions Customers are unpredictable — but there are strategic ways to boost revenue, engagement & loyalty without having to guess. Learn a data-led approach to messaging that maximizes sales and ROI on marketing spend in this webinar. Why WPP fast-forwarded its position on sonic branding The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune. ANA: In-house agency trend continues to gain steam Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops. Read more news What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Digiday Why identity, as a valuable marketing tool, is at a turning point, per new report AP News Maryland Supreme Court reverses ruling on digital ad tax The Hollywood Reporter AMC Networks U.S. Ad Revenue Drops 20 Percent, Streaming Subs Fall to 11.5M Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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