May 1 - Popeyes unveils first work from new AOR | Tubi satirizes marketing biz before upfronts

Tubi targets upfronts attendees with satirical short films; Snap credits first quarterly revenue drop to shifting ad biz; Pacsun turns to TikTok for livestream shopping; Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion View online | Signup | Forward

Daily Dive May​ 1,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies CMOs are experimenting with how to engage online consumers while not running afoul of privacy concerns. Learn which strategies are demonstrating the most return in this Trendline.   Popeyes celebrates New Orleans in first campaign by new AOR McKinney Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.” Tubi targets upfronts attendees with satirical short films Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts. Earnings Snap credits first quarterly revenue drop to shifting ad biz Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2. Pacsun turns to TikTok for livestream shopping A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers. Column Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada. Read more news How Marketing Leaders are Managing Connected Work Discover how marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Social Media Today Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon The Wall Street Journal Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound The Verge ‘Godfather of AI’ quits Google with regrets and fears about his life’s work The New York Times States’ Push to Protect Kids Online Could Remake the Internet Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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