May 12 - NBCU exec resigns, reportedly in talks to lead Twitter | How Meta aims to differentiate its AI bets

Meta bets its advertising scale can differentiate new generative AI tools; Campaign Trail: Squarespace showcases how it makes anything possible; Google boosts AI chatbot Bard with visual search, third-party plug-ins; Inside Propel’s first brand campaign with Michael B. Jordan View online | Signup | Forward

Daily Dive May​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   NBCUniversal’s Linda Yaccarino resigns, reportedly in talks to lead Twitter A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15. Meta bets its advertising scale can differentiate new generative AI tools DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July. Column Campaign Trail: Squarespace showcases how it makes anything possible In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan. Sponsored Content by Vericast Transform omnichannel from buzzword to marketing success: 5 steps Cutting marketing budgets puts sales, brand awareness and loyalty at risk. Learn how to build a strong full-funnel campaign during economic downturns with omnichannel marketing. Download the guide. Google boosts AI chatbot Bard with visual search, third-party plug-ins The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries. UPDATED Inside Propel’s first brand campaign with Michael B. Jordan PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation. Opinion Why a shifting marketing landscape requires a people-first mindset Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. Read more news What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Variety Disney+ Sheds 4 Million Subscribers in Second Straight Quarterly Drop, Streaming Losses Narrow by 26% Ad Age Netflix’s upfront retreat isn’t deterring TV networks The Wall Street Journal News Corp Revenue Slips Amid Challenging Ad Market Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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