May 5 - AB InBev reports strong Q1 as controversy persists | TikTok deepens ties with publishers

TikTok expands overture to publishers with contextual ad program; Snap tests My AI sponsored links amid expansion of ad formats; Microsoft details plans to enrich AI-powered Bing as availability broadens; How Taco Bell feeds hungry musicians and helps them ‘Live Más’ View online | Signup | Forward

Daily Dive May​ 5,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies CMOs are experimenting with how to engage online consumers while not running afoul of privacy concerns. Learn which strategies are demonstrating the most return in this Trendline.   Earnings AB InBev showcases strong Q1 results, resilience in face of recent controversy A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney. TikTok expands overture to publishers with contextual ad program Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.  Snap tests My AI sponsored links amid expansion of ad formats The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories. Sponsored Content by Vericast Transform omnichannel from buzzword to marketing success: 5 steps Cutting marketing budgets puts sales, brand awareness and loyalty at risk. Learn how to build a strong full-funnel campaign during economic downturns with omnichannel marketing. Download the guide. Microsoft details plans to enrich AI-powered Bing as availability broadens A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable. How Taco Bell feeds hungry musicians and helps them ‘Live Más’ The long-running Feed The Beat program continues to connect the culture-focused brand with a diverse slate of artists and their fans. Opinion A strong small business digital ad market must remain free of overregulation While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact. Read more news How Marketing Leaders are Managing Connected Work Discover how marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Sweetgreen Marketing Chief Joins Food Delivery Startup Wonder Variety Apple Beats Targets as Quarterly Sales Drop 3%, Services Revenue Hits Record $20.9 Billion CNBC Warner Bros. Discovery reports big overall loss even as streaming turns a profit CIO Dive White House tackles AI’s rise, convening top tech CEOs Suggest a story we should read Upcoming Event 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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