May 9 - Minute Maid undergoes first-ever global rebrand | AI investments increase following ChatGPT

Gartner: 45% of executives have increased AI investments due to ChatGPT; Why WPP fast-forwarded its position on sonic branding; Microsoft rolls out new chat ads API as part of AI blitz; Inside Chipotle’s record-breaking Twitter promotion View online | Signup | Forward

Daily Dive May​ 9,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Start Prioritizing Connected Work In a survey of marketing leaders, 42% said that poorly integrated technology is their top challenge. Learn how to create a better experience for customers and employees in this webinar.   Minute Maid’s first global campaign supports new unified visual identity The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design. Gartner: 45% of executives have increased AI investments due to ChatGPT Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks. Why WPP fast-forwarded its position on sonic branding The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune. Sponsored Content by Marketing Dive’s studioID A cookie-less way to create personalized experiences Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in this webinar. Microsoft rolls out new chat ads API as part of AI blitz Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences. Inside Chipotle’s record-breaking Twitter promotion A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media. Alcohol purchasing trends are changing — here’s what the numbers say As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options. Read more news What the Rise in Retail Media Means for Marketing Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline. Access Now From Our Library Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Digiday Why media buyers are asking more questions about the sustainability impact of their ad campaigns The Wall Street Journal TikTok Bans Are Crimping State Travel Marketers Ad Age Meta names Alvin Bowles as ad sales leader in US, Americas Bloomberg Wendy’s Turns to AI-Powered Chatbots for Drive-Thru Orders Suggest a story we should read Upcoming Event 24 MAY Webinar | 2 p.m. ET Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Presented by GroupBy, Grid Dynamics, and Google Cloud Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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