Weekender: Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads

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Marketing Dive's Top News Weekender | June​ 8,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Target Your Audiences More Effectively Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Your opinion matters. In a few days we'll be closing out our first Marketing Dive reader survey and want to hear from you. The feedback you provide will directly inform the journalism you see in the newsletter. The survey should take five minutes to complete and will help us serve you better. Plus, all respondents will be entered to win a $200 Visa gift card. Take the survey If you've already completed the survey, thank you. We look forward to reviewing your response. Thanks again for reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences. Cadillac's 3-step Oscars campaign drove a 47% spike in dealership traffic Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches. IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it.  Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists. Cheetos-themed apparel arrives at Forever 21 The brand is a leading example of how some food companies are looking to turn fan enthusiasm into a lifestyle statement. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Got to be real: the dos and don'ts of musical branding campaigns Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers. Best of What We're Reading Food Dive LaCroix sales are 'effectively in free fall,' analyst says Variety Apple May Finally Shutter iTunes, But the iTunes Era Ended Long Ago Adweek The Ad Industry Has Reached a Breaking Point. Can It Bounce Back? MediaPost Streaming Users Beginning To Feel Video Subscription Fatigue Digiday 'They have a frugal mentality': How Amazon pitches advertisers at Cannes Ad Age MTV to reboot two of its classic shows with Quibi Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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