June 5 - Musical branding dos and don'ts | Mtn Dew drops ad for every state

Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads; Coca-Cola offers $10K for consumers to create best new drink concoction; EMarketer: Americans spend more time on mobile devices than TV; Belvedere Vodka duets with Janelle Monáe for UGC, diversity push View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 5,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Target Your Audiences More Effectively Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Deep Dive Got to be real: the dos and don'ts of musical branding campaigns Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers. Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences. Coca-Cola offers $10K for consumers to create best new drink concoction The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine. EMarketer: Americans spend more time on mobile devices than TV Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing. Belvedere Vodka duets with Janelle Monáe for UGC, diversity push The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion. Read more news What We're Reading Digiday 'They have a frugal mentality': How Amazon pitches advertisers at Cannes Adweek Owning Up to Its Scandals, Volkswagen Seeks a Light Out of Its Darkest Era in New Ad MediaPost Streaming Users Beginning To Feel Video Subscription Fatigue Ad Age MTV to reboot two of its classic shows with Quibi Engadget Google appeals $1.7 billion EU fine over restrictive ad contracts Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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