Dec. 7 - Campaign of the Year | Budweiser rallies competitors

Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition; YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites; Unilever CMO Keith Weed to retire next year; Pillsbury's ugly Christmas sweaters sell out within 2 hours View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 7,​ 2018 Dive Awards Campaign of the Year: Amazon's 'Jurassic World' delivery The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts. Column Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson​ hawks whiskey. YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon. Unilever CMO Keith Weed to retire next year Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way.  Pillsbury's ugly Christmas sweaters sell out within 2 hours The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.   Zippo celebrates lighter's iconic click with Buzzfeed ASMR video The brand has also announced a sound trademark for the iconic "click" of its windproof lighter. Vaseline to deliver free winter skincare kits nationwide Fans can tweet #SaveMySkin with a snowflake emoji at the brand to sign up to receive a package, which includes two products, a mug and games like Jenga.  Dive Awards The Marketing Dive Awards for 2018 The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future. Read more news What We're Reading Mobile Marketer Burger King's app hit 1M downloads after trolling McDonald's Restaurant Dive Pizza Hut doubles down on digital ordering with QuikOrder acquisition Digiday 'It's a double-edged sword': How third-party sellers navigate Amazon's marketplace amid changes Adweek Following Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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