[Research] The real reasons why people leave bad reviews

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Hi,

In a world of viral marketing and social influence, online reviews have the power to make or break a brand.

At Trustpilot we've surveyed over 1,000 consumers all over the globe to understand what compels customers to leave negative reviews, and what they're hoping to achieve by telling others about their experience.
In this report, you'll find out:
What motivates people to leave negative reviews
What experiences most inspire positive reviews
The long-term impact on your business of satisfying an unhappy customer
Make bad reviews an asset!
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